Compare marketing and sales software

Put two to four products side by side: pricing, commissions, tracking, payouts, integrations and the sources behind each fact.

Documented facts, not a quality ranking. Pricing and rights depend on the selected plan.

Compare Refgrow and AffiliateWP
Decision criteriaRefgrowAffiliateWP
Consider forBootstrapped SaaS startups needing an embedded portal and Stripe or Paddle subscription attribution at a low entry price, with enough room in the plan's revenue allowance.WordPress stores that want to run an affiliate program within their own installation and need WooCommerce product attribution.
Paid entry / monthly$29/monthNot verified
Billing detailStarter: $29/month billed monthly, with up to $1,000 in affiliate-generated revenue per month. Annual prices depend on checkout selection.The live pricing page lists introductory first-year ANNUAL licenses: Personal $149.50 (normal $299/year), Plus $199.50 (normal $399/year), Pro $299.50 (normal $599/year). Do not interpret these as monthly rates; promotions and renewal prices differ.
Free planNoNo
Free plan detailNo permanent free plan. The live pricing page states a 7-day free trial; card is required and billing starts after the trial unless cancelled.No free version and no free trial; vendor lists a 14-day refund guarantee for new purchases.
CommissionsSupports one-time and recurring commission rules, affiliate-level and product-level overrides, and subscription payment events. A cancellation does not automatically reverse commissions from previously paid orders; a related refund event is needed.Percentage or fixed commissions for eligible WordPress checkouts; recurring, lifetime and tiered/multi-tier commission workflows are Pro-level features. Validate plugin-level support for refunds and renewals.
Tracking methodEmbedded widget, referral links, cookies, coupons, fraud controls and webhooks. Paddle requires accurate referral code propagation to custom_data, signed webhook processing and appropriate customer read permissions to match link-driven buyers.WordPress referral links, coupon codes, WooCommerce order attribution and site-owned affiliate dashboard; not a direct integration with Paddle Billing subscriptions.
PayoutsPayPal/Wise auto payouts are a Pro-and-above feature, not Starter. Vendor says there are zero platform transaction fees; external payment providers may charge payout processing fees.Vendor documents international payouts, Stripe, PayPal and store-credit options with zero platform transaction fees; external processing charges and regional eligibility may still apply.
IntegrationsDocumentation covers Stripe, Paddle webhooks, Polar, Lemon Squeezy and Dodo Payments. Paddle integration needs an API key with customer, transaction and subscription permissions and a webhook; don't treat that as automatic zero-configuration attribution.WordPress and WooCommerce, Easy Digital Downloads and supported membership/course/form plugins. Other hosted ecommerce platforms require a different tool.
API availableYesNo
Consider the limitationTeams expecting a no-card free trial, an uncapped $29 plan, managed payouts on Starter, or effortless Paddle implementation without required API permissions.Shopify-only merchants and buyers expecting the advanced Pro commission options on the cheapest annual license.
Sources checked2026-10-212026-10-21
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Next stepVisit Refgrow ↗Visit AffiliateWP ↗

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