Total cost, not list price
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
Documented facts, not a quality ranking. Pricing and rights depend on the selected plan.
| Decision criteria | UpPromote | AffiliateWP |
|---|---|---|
| Consider for | Shopify merchants running creator/referral programs who can model total software cost including performance fees. | WordPress stores that want to run an affiliate program within their own installation and need WooCommerce product attribution. |
| Paid entry / monthly | $0/month | Not verified |
| Billing detail | Free $0/month. Growth $29.99/month plus 2% of approved successful referral sales. Professional $89.99/month plus 1.5%, Enterprise $199.99/month plus 1%; yearly discounts are a separate billing option. | The live pricing page lists introductory first-year ANNUAL licenses: Personal $149.50 (normal $299/year), Plus $199.50 (normal $399/year), Pro $299.50 (normal $599/year). Do not interpret these as monthly rates; promotions and renewal prices differ. |
| Free plan | Yes | No |
| Free plan detail | Permanent free plan with one program and referral-review limits. Growth and higher have percentage success fees even if the base subscription looks affordable. | No free version and no free trial; vendor lists a 14-day refund guarantee for new purchases. |
| Commissions | Fixed and percentage affiliate rewards; additional tiers, coupon rules, staff controls and performance enhancements depend on the paid subscription. | Percentage or fixed commissions for eligible WordPress checkouts; recurring, lifetime and tiered/multi-tier commission workflows are Pro-level features. Validate plugin-level support for refunds and renewals. |
| Tracking method | Affiliate signup, tracked coupon and referral links, order approval, dashboard analytics and fraud detection in ecommerce checkout flows. | WordPress referral links, coupon codes, WooCommerce order attribution and site-owned affiliate dashboard; not a direct integration with Paddle Billing subscriptions. |
| Payouts | Store credits and merchant payout flows supported; PayPal automatic affiliate payment is advertised for Professional and above. Provider fees and variable performance fees remain separate costs. | Vendor documents international payouts, Stripe, PayPal and store-credit options with zero platform transaction fees; external processing charges and regional eligibility may still apply. |
| Integrations | Primarily Shopify affiliate and ecommerce tracking. No native standalone Paddle Billing subscription webhook capability verified. | WordPress and WooCommerce, Easy Digital Downloads and supported membership/course/form plugins. Other hosted ecommerce platforms require a different tool. |
| API available | No | No |
| Consider the limitation | High referred-sales businesses that look only at $29.99/month and overlook the additional 2% successful-sales charge. | Shopify-only merchants and buyers expecting the advanced Pro commission options on the cheapest annual license. |
| Sources checked | 2026-10-21 | 2026-10-21 |
| Check the source | ||
| Next step | Visit UpPromote ↗ | Visit AffiliateWP ↗ |
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
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