Total cost, not list price
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
Documented facts, not a quality ranking. Pricing and rights depend on the selected plan.
| Decision criteria | Viral Loops | AffiliateWP |
|---|---|---|
| Consider for | SaaS launches or marketing teams seeking viral waiting lists, newsletter referral challenges and customer milestone rewards. | WordPress stores that want to run an affiliate program within their own installation and need WooCommerce product attribution. |
| Paid entry / monthly | $49/month | Not verified |
| Billing detail | Start-up $49/month billed monthly or $35/month equivalent billed annually. Plus $139 monthly or $99 equivalent annually; Growing $229 monthly or $159 annual equivalent; Power $399 monthly or $279 annual equivalent. | The live pricing page lists introductory first-year ANNUAL licenses: Personal $149.50 (normal $299/year), Plus $199.50 (normal $399/year), Pro $299.50 (normal $599/year). Do not interpret these as monthly rates; promotions and renewal prices differ. |
| Free plan | No | No |
| Free plan detail | Vendor advertises a trial; a permanent free tier was not established on the current pricing page. | No free version and no free trial; vendor lists a 14-day refund guarantee for new purchases. |
| Commissions | Milestone incentives, campaign points and rewards are more central than recurring affiliate commissions tied to billing invoices. | Percentage or fixed commissions for eligible WordPress checkouts; recurring, lifetime and tiered/multi-tier commission workflows are Pro-level features. Validate plugin-level support for refunds and renewals. |
| Tracking method | Participant referrals, unique sharing links, signups and campaign milestones. Referral-revenue tracking appears on Growing, not base Start-up. | WordPress referral links, coupon codes, WooCommerce order attribution and site-owned affiliate dashboard; not a direct integration with Paddle Billing subscriptions. |
| Payouts | Plus can automate fulfillment through integrations/API; Growing and above list native reward fulfillment connections for gift cards, Stripe and Tremendous. Verify geographic payout coverage. | Vendor documents international payouts, Stripe, PayPal and store-credit options with zero platform transaction fees; external processing charges and regional eligibility may still apply. |
| Integrations | Campaign widgets plus HubSpot, webhook/API and reward integrations subject to plan. Stripe Rewarding is not equivalent to recurring Stripe affiliate commission tracking. | WordPress and WooCommerce, Easy Digital Downloads and supported membership/course/form plugins. Other hosted ecommerce platforms require a different tool. |
| API available | Yes | No |
| Consider the limitation | Affiliate program owners who mainly need recurring Stripe/Paddle subscription commission ledgers. | Shopify-only merchants and buyers expecting the advanced Pro commission options on the cheapest annual license. |
| Sources checked | 2026-10-21 | 2026-10-21 |
| Check the source | ||
| Next step | Visit Viral Loops ↗ | Visit AffiliateWP ↗ |
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
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