Total cost, not list price
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
Documented facts, not a quality ranking. Pricing and rights depend on the selected plan.
| Decision criteria | Referral Rock | AffiliateWP |
|---|---|---|
| Consider for | Established service or B2B teams wanting an ongoing managed customer-referral experience and guided program launch. | WordPress stores that want to run an affiliate program within their own installation and need WooCommerce product attribution. |
| Paid entry / monthly | $250/month | Not verified |
| Billing detail | Operator Plan costs $250/month on a month-to-month contract, with 10% annual discount available. Enterprise is quoted and Multi-Org starts at $1,000/month for five partitioned programs. | The live pricing page lists introductory first-year ANNUAL licenses: Personal $149.50 (normal $299/year), Plus $199.50 (normal $399/year), Pro $299.50 (normal $599/year). Do not interpret these as monthly rates; promotions and renewal prices differ. |
| Free plan | No | No |
| Free plan detail | No permanent free plan. Fourteen-day free trial is offered; no separate onboarding fee on Operator. | No free version and no free trial; vendor lists a 14-day refund guarantee for new purchases. |
| Commissions | Tracks referred customer progress and reward eligibility; rewards can include coupons, gift cards or merchant-fulfilled perks, not necessarily billing-based recurring commissions. | Percentage or fixed commissions for eligible WordPress checkouts; recurring, lifetime and tiered/multi-tier commission workflows are Pro-level features. Validate plugin-level support for refunds and renewals. |
| Tracking method | Shareable member URLs, codes and QR attribution, automated invitations and multi-step referral lifecycle tracking; member count and rolling source imports are important cost drivers. | WordPress referral links, coupon codes, WooCommerce order attribution and site-owned affiliate dashboard; not a direct integration with Paddle Billing subscriptions. |
| Payouts | Supports gift-card and custom merchant reward fulfillment. Do not promise worldwide automatic bank commission payouts without confirming the selected reward integration. | Vendor documents international payouts, Stripe, PayPal and store-credit options with zero platform transaction fees; external processing charges and regional eligibility may still apply. |
| Integrations | Ecommerce, marketing email, HubSpot/Salesforce-type connected-source workflows, Zapier and API are described. Billing integrations and CRM field mapping may require advisory setup. | WordPress and WooCommerce, Easy Digital Downloads and supported membership/course/form plugins. Other hosted ecommerce platforms require a different tool. |
| API available | Yes | No |
| Consider the limitation | Micro SaaS teams seeking <$100/month software or unlimited imported members for a flat fee. | Shopify-only merchants and buyers expecting the advanced Pro commission options on the cheapest annual license. |
| Sources checked | 2026-10-21 | 2026-10-21 |
| Check the source | ||
| Next step | Visit Referral Rock ↗ | Visit AffiliateWP ↗ |
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
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