Total cost, not list price
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
Documented facts, not a quality ranking. Pricing and rights depend on the selected plan.
| Decision criteria | Friendbuy | Affiliatly |
|---|---|---|
| Consider for | Growing ecommerce and consumer brands combining customer advocacy, retention and influencer strategies in one platform. | Budget-conscious online stores testing a trackable affiliate program and wanting simple coupon/link attribution. |
| Paid entry / monthly | Not verified | $0/month |
| Billing detail | Variable pricing by Shopify order volume and selected referral/loyalty/influencer modules. Non-Shopify and complex programs require custom pricing; no single universal starting subscription was confirmed. | Free plan $0 up to 50 tracked orders; Starter $16/month for up to 50 affiliates with unlimited tracked orders; Advanced $24/month for up to 200 affiliates. |
| Free plan | No | Yes |
| Free plan detail | A permanent free vendor platform tier is not established on the current pricing page. Implementation support and contract terms depend on package. | A permanent free tier is publicly listed, with a cap of 50 tracked orders. It should not be interpreted as unlimited affiliate transactions. |
| Commissions | Manages referral incentives, loyalty rewards and creator compensation; program-specific commission rules and incentive funding must be established in a quote. | Merchants can set percentage or fixed-order commissions with configurable commission rules. The primary use case is ecommerce order attribution, not recurring SaaS billing. |
| Tracking method | Referral attribution, reward triggers, influencer campaigns, customer loyalty behavior, reporting and fraud protection features are documented. | Affiliate links, email, coupon and QR attribution with affiliate dashboards, purchase reports, marketing assets and configurable program settings. |
| Payouts | Reward and influencer payout flows vary across program modules. Confirm whether the vendor pays cash, gift cards, discount codes or third-party transfers for the selected plan. | Vendor lists gift cards and store rewards, and PayPal Mass Payout on Advanced. Actual transfer charges and affiliate-region support depend on payout providers. |
| Integrations | Vendor lists Shopify, Klaviyo, Attentive, Braze, Recharge and Segment, among others; API and development documentation are provided. Test the specific product integration. | Official integrations list Shopify, WooCommerce, BigCommerce, Squarespace, Ecwid and others; custom stores require implementation validation. |
| API available | Yes | No |
| Consider the limitation | Solo founders seeking transparent flat-rate monthly affiliate software, or teams only needing recurring Stripe payouts. | Subscription SaaS merchants requiring native recurring billing commission logic or enterprise channel deal registration. |
| Sources checked | 2026-11-03 | 2026-11-03 |
| Check the source | ||
| Next step | Visit Friendbuy ↗ | Visit Affiliatly ↗ |
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
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