Total cost, not list price
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
Documented facts, not a quality ranking. Pricing and rights depend on the selected plan.
| Decision criteria | Awin | AffiliateWP |
|---|---|---|
| Consider for | Merchants and marketing agencies wanting access to a large affiliate publisher network rather than managing only invited private SaaS partners. | WordPress stores that want to run an affiliate program within their own installation and need WooCommerce product attribution. |
| Paid entry / monthly | $49/month | Not verified |
| Billing detail | US advertiser pricing: Access $49/month plus 3.5% transaction tracking fee; Accelerate from $99/month plus 2.5%. Enterprise Advanced is quote-based. Terms vary by region. | The live pricing page lists introductory first-year ANNUAL licenses: Personal $149.50 (normal $299/year), Plus $199.50 (normal $399/year), Pro $299.50 (normal $599/year). Do not interpret these as monthly rates; promotions and renewal prices differ. |
| Free plan | No | No |
| Free plan detail | No permanent free advertiser plan verified. The US Access pricing page advertises the first month free, subject to contract terms and a three-month minimum period. | No free version and no free trial; vendor lists a 14-day refund guarantee for new purchases. |
| Commissions | Advertisers define partner commission rates, and Awin charges a separate percentage-of-transaction tracking fee. Advanced tiers add more complex product-, publisher- and customer-based reward rules. | Percentage or fixed commissions for eligible WordPress checkouts; recurring, lifetime and tiered/multi-tier commission workflows are Pro-level features. Validate plugin-level support for refunds and renewals. |
| Tracking method | Affiliate partner discovery, publisher campaign management, transaction tracking, analytics, customer journey reporting and partner performance insights. | WordPress referral links, coupon codes, WooCommerce order attribution and site-owned affiliate dashboard; not a direct integration with Paddle Billing subscriptions. |
| Payouts | Awin manages publisher payment flows as part of its network but requires advertisers to fund eligible commissions and applicable tracking charges. Confirm deposit, invoicing and country-specific terms. | Vendor documents international payouts, Stripe, PayPal and store-credit options with zero platform transaction fees; external processing charges and regional eligibility may still apply. |
| Integrations | Network for advertisers, creators, publisher partners and agencies; integration and product tracking vary by ecommerce/advertiser system and programme tier. | WordPress and WooCommerce, Easy Digital Downloads and supported membership/course/form plugins. Other hosted ecommerce platforms require a different tool. |
| API available | Yes | No |
| Consider the limitation | SaaS startups seeking a simple recurring Stripe referral tracker with one predictable base fee or global pricing unaffected by region. | Shopify-only merchants and buyers expecting the advanced Pro commission options on the cheapest annual license. |
| Sources checked | 2026-11-03 | 2026-10-21 |
| Check the source | ||
| Next step | Visit Awin ↗ | Visit AffiliateWP ↗ |
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
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