FirstPromoter plans and exact prices in 2026
FirstPromoter's public pricing page lists three plan families, billed monthly or annually, with a 14-day free trial and no credit card required for the trial. The pricing tiers depend on affiliate-generated monthly revenue, not the company's total revenue. All plan prices below are USD before any applicable third-party costs.
| Plan | Monthly billing | Annual billing | Monthly referred revenue limit |
|---|---|---|---|
| Starter | $49/month | $490/year | Up to $5,000 |
| Business | $99/month | $990/year | Up to $15,000 |
| Enterprise, starting tier | From $149/month | From $1,490/year | Above $15,000, higher tiers by need |
These published prices are useful for comparing your current stage. They do not mean that an Enterprise account at the entry rate has unlimited revenue or automatic eligibility for every managed payout feature.
What Starter includes—and where limits apply
FirstPromoter Starter includes up to 1,000 affiliates, three campaigns and unlimited team members according to its 2026 plan matrix. It covers up to $5,000 monthly affiliate-generated sales and includes standard referral links, coupon tracking, APIs/webhooks and recurring commission support. The campaigns limit is documented separately in the campaign setup guide.
A campaign has its own reward rules and partner onboarding, so one startup may need several campaigns for different affiliate segments. If the team needs a fourth campaign or passes 1,000 affiliates, Business should be evaluated even if referred revenue is below $5,000. Similarly, company-wide revenue of $100,000/month does not force an upgrade if only $2,000 of that revenue came from affiliates.
Starter is therefore a useful SaaS launch tier but not a zero-limit partner program. Model the rate of affiliate acquisition as well as referral revenue.
Business: custom domain, unlimited campaigns and capacity
Business costs $99/month or $990/year and supports up to $15,000 in monthly referred revenue. Its plan table describes unlimited affiliates and campaigns, a custom affiliate dashboard domain, plus additional capabilities for program management. This is the natural choice when a referral program outgrows Starter's revenue, campaign or affiliate limits.
The official FAQ specifically says the custom dashboard domain is a Business-and-higher feature. Business can therefore be required for branding even when the finance team would otherwise prefer Starter's revenue allowance. The domain includes SSL in the published description; always verify setup requirements before promising a seamless migration.
If your business runs multiple standalone websites, check the workspace limits separately from campaign count: the plan grid displays separate multi-website workspace allowances on higher tiers. Unlimited campaigns should not be interpreted as unlimited distinct company workspaces.
Enterprise: what $149 per month does and does not mean
Enterprise is listed at $149/month and $1,490/year for its starting level, with higher referred-revenue thresholds negotiated or selected by tier. The official pricing page states that Enterprise applies above $15,000 monthly revenue generated by affiliates. Higher partnership complexity or payout requirements can also influence the commercial plan.
A special warning concerns Managed Auto Payouts: FirstPromoter's August 2026 help article says vendor-managed automatic payments require approval and an account on Enterprise 2 or higher, along with other eligibility conditions. So “Enterprise from $149” should not be marketed as an automatically available managed-payout subscription. Ask sales for the exact tier, additional processing fees and applicable countries.
Revenue caps: track the correct amount
FirstPromoter's plan tiers use the revenue generated by affiliates each month. The pricing FAQ makes clear that this is not overall SaaS revenue. For example, 50 customers spending $100 this month after an affiliate referral generate $5,000 in monthly affiliate-attributed sales, which meets Starter's published revenue allowance, regardless of how much the rest of your customers purchase.
If 80 referred customers spend $100 in the same month, sales from affiliates become $8,000. That exceeds Starter and fits Business's $15,000 allowance. FirstPromoter states that accounts move to the next plan tier when the revenue limit is crossed so tracking and commissions continue. This should be included in 12-month budgets rather than treated as an unexpected performance penalty.
Confirm how refunds and different billing events are reflected in your FirstPromoter account when estimating the limit. The public pricing page does not provide every revenue-recognition edge case; avoid inventing answers without written vendor clarification.
Annual payment savings and 14-day trial
Annual Starter is $490 instead of paying $49 twelve times ($588), yielding an illustrative annual difference of $98. Business is $990 rather than $1,188, a difference of $198. Enterprise's published entry annual price is $1,490 instead of twelve $149 payments ($1,788), a difference of $298 at that starting tier. These comparisons exclude taxes, tier changes and any other charges.
The vendor advertises a 14-day free trial without a credit card. A trial is ideal for confirming Stripe/Paddle connection, coupon referrals, the first commission, payout configuration and the dashboard. It is not evidence that renewals, refunds and long-running partner rewards work flawlessly; schedule tests for later billing events.
Payout fees: distinguish manual, one-click and fully managed
FirstPromoter's payout instructions describe three routes: one-click provider payments through PayPal or Stripe Payouts, CSV export for bulk payment outside the platform, and individual manual payments. Those methods rely on third-party payment providers; the published help page does not establish a universal extra FirstPromoter percentage for each method. Do not invent a zero-cost transfer or a 2% platform processing fee without plan-specific evidence.
The separate managed auto payouts product help says that FirstPromoter can invoice the merchant and distribute affiliate rewards through Dots.dev after account review. It is restricted to qualifying SaaS businesses on Enterprise 2 or higher at the documented time. Merchants should request written confirmation of payout fees, funding requirements, currencies and supported destinations before deciding that this is included.
The difference matters financially: exporting a CSV to your payment provider is not identical to a service that handles global distribution, onboarding and compliance for you.
When are affiliate payouts due?
FirstPromoter's payout lifecycle documentation says payout amounts are generated after a month closes and the default terms are NET-30: for example, March commissions are due April 30. The product also supports NET-15, NET-45, NET-60 or custom terms, designed in part to avoid paying commissions on transactions subsequently refunded.
Merchants can define a minimum payout amount. Under the vendor's example, a $100 threshold means an affiliate who earned only $30 in one month may not appear in the next due-payout list until later earnings bring the total to the threshold. This changes cash flow and the administrative burden; it does not retroactively change the software subscription price.
For a finance team, configure pending, next, overdue and paid states separately and check provider settlement records before marking a payout as completed.
Recurring commissions and billing-provider support
The vendor's recurring commission guide describes three commission-duration rules: customer lifetime, a fixed number of months and a fixed number of paid charges. This matters because a 20% ongoing lifetime commission is economically different from a fixed reward on the first invoice. Its native integration list includes Stripe, Paddle, Chargebee, Recurly and Braintree, while custom billing providers may need its API and development work.
Example: a referred customer pays $100/month. At 20% reward for twelve eligible months, the affiliate would earn $240 over a year if all invoices settle. A first-charge-only 20% rule would cost $20 instead. Neither reward commitment is the same as FirstPromoter's $49 or $99 subscription. For more, read our recurring commission software guide.
Check the exact Paddle product version and live invoice/webhook behavior before assuming that a documented integration transfers to a particular billing stack.
Cost examples: $3,000 versus $12,000 referred monthly revenue
In Scenario A, affiliates generate $3,000 in monthly sales, and a 20% reward policy makes commissions $600. Starter's $49 subscription covers the published revenue allowance, and you would budget at least $649 combining subscription and affiliate rewards, excluding external payout or banking fees and taxes. No general FirstPromoter payout-processing percentage is added without plan-specific evidence.
In Scenario B, the same business grows to $12,000 monthly referred revenue. Business at $99 is the published suitable tier, and 20% commissions are $2,400. The simple subtotal becomes $2,499 before any payment-provider charges, implementation costs, refunds or extra managed payout service. The $2,499 is a planning model—not the amount FirstPromoter will necessarily invoice.
Contrast these scenarios with the Rewardful pricing guide and our multi-vendor cost comparison rather than comparing only two $49 headlines.
Starter, Business or Enterprise: selection checklist
| Merchant condition | Consider | Why |
|---|---|---|
| Up to $5k affiliate sales, max 3 campaigns and 1k affiliates | Starter | Fits published entry limits |
| Need custom affiliate dashboard domain | Business or higher | Custom domain documented above Starter |
| Six campaigns but low referred revenue | Business or higher | Starter's three-campaign limit is exceeded |
| $10k monthly affiliate sales | Business | Within Business $15k revenue limit |
| Above $15k affiliate sales | Enterprise tier | Request exact commercial tier/allowance |
| Vendor-managed global payouts | Enterprise 2+ after approval | Separate managed payout requirements |
This is a planning table, not a guarantee of eligibility. The correct decision also depends on whether your payment provider, country, commission policies and partner onboarding needs are supported.
FirstPromoter pricing FAQ
Is FirstPromoter free?
It advertises a 14-day free trial without a credit card, but the published monthly paid Starter subscription begins at $49.
How many affiliates can Starter support?
The public plan table lists up to 1,000 affiliates and three campaigns on Starter; team members are unlimited.
Is managed payout service included for $149/month?
Not automatically. The August 2026 help page specifies vendor approval and Enterprise 2 or higher for Managed Auto Payouts. Obtain a current quote.
Will my plan upgrade automatically?
FirstPromoter states that accounts move to a higher tier when monthly affiliate-generated revenue passes the plan threshold.
Does FirstPromoter charge an extra percentage on affiliate sales?
The pricing page provides subscription tiers, but does not establish a universal extra sales percentage. Confirm payout-provider and managed-service fees separately rather than assuming no additional costs.
Sources and independent editorial disclosure
SaaSAlways checked the official sources below on 16 October 2026. We have not purchased each plan or independently benchmarked performance and do not claim managed payout eligibility for a specific merchant. Terms and country support may change. See our editorial methodology and affiliate disclosure.