Total cost, not list price
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
Documented facts, not a quality ranking. Pricing and rights depend on the selected plan.
| Decision criteria | Cello | Affiliatly |
|---|---|---|
| Consider for | B2B or product-led SaaS teams that want both user-initiated referral sharing inside their software and a separately managed affiliate/partner channel. | Budget-conscious online stores testing a trackable affiliate program and wanting simple coupon/link attribution. |
| Paid entry / monthly | $0/month | $0/month |
| Billing detail | Two different products: Partner Referrals has a $0/month Free tier with 5% transaction cost on partner payouts, and Plus shows $80/month with 3.5%; User Referrals displays Start at $65/month with a 32% promotional discount. Confirm annual versus monthly commitment for discounted rates. | Free plan $0 up to 50 tracked orders; Starter $16/month for up to 50 affiliates with unlimited tracked orders; Advanced $24/month for up to 200 affiliates. |
| Free plan | Yes | Yes |
| Free plan detail | Partner Referrals Free tier includes one partner campaign and five transacting partners, but the platform charges 5% transaction costs; not an all-in zero-cost affiliate scheme. User Referrals Start is a paid product. | A permanent free tier is publicly listed, with a cap of 50 tracked orders. It should not be interpreted as unlimited affiliate transactions. |
| Commissions | User reward campaigns and partner affiliate campaigns support flexible rule-based commissions, including recurring rewards. Partner-referral transaction fees are tier-specific; the vendor describes automated reward calculations and support for PayPal and Venmo payout methods. | Merchants can set percentage or fixed-order commissions with configurable commission rules. The primary use case is ecommerce order attribution, not recurring SaaS billing. |
| Tracking method | Cello SDK embeds share and referral experiences inside a SaaS product; referral tokens, user and partner attribution, campaign-based reward logic, performance dashboards and self-referral fraud detection are described. Partner portal and in-product user flow are distinct. | Affiliate links, email, coupon and QR attribution with affiliate dashboards, purchase reports, marketing assets and configurable program settings. |
| Payouts | PayPal or Venmo payout features and multi-currency reward options are documented. Supported currencies depend on the provider. Vendor advertises tax/compliance handling; verify actual payout jurisdiction, documentation and FX costs before enrolling international affiliates. | Vendor lists gift cards and store rewards, and PayPal Mass Payout on Advanced. Actual transfer charges and affiliate-region support depend on payout providers. |
| Integrations | Stripe and Chargebee webhooks for signup and purchase events, HubSpot and Salesforce for referred lead conversions, plus mobile SDK support for iOS, Android, Flutter and React Native. Validate the payment event lifecycle for trial conversion, refunds and renewals. | Official integrations list Shopify, WooCommerce, BigCommerce, Squarespace, Ecwid and others; custom stores require implementation validation. |
| API available | Yes | No |
| Consider the limitation | Sellers who assume the $0 Partner tier carries no transaction fees, or ecommerce stores expecting a generic coupon-only affiliate app. | Subscription SaaS merchants requiring native recurring billing commission logic or enterprise channel deal registration. |
| Sources checked | 2026-11-04 | 2026-11-03 |
| Check the source | ||
| Next step | Visit Cello ↗ | Visit Affiliatly ↗ |
Platform fee, percent of revenue, payout fees and seat limits are recorded separately, so you can compare what a program really costs.
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